What is Shasta Beverages
Shasta Beverages is an American soft drink producer that produces…
a value-priced soft drink line under the Shasta brand that includes a wide variety of soda flavors as well as a few drink mixers. The name of the corporation is derived from Mount Shasta in northern California and the nearby Shasta Springs.
History of Shasta
Shasta originated in 1889 as The Shasta Mineral Springs Company at the base of Mt. Shasta in California. The name was changed to The Shasta Water Company in 1928. It bottled mineral water from Northern California’s Shasta Springs. The water was placed onto glass-lined railroad carriages before being transferred to local bottling plants.
Shasta made its first soft drink, ginger ale, in 1931. Until the 1950s, the company’s principal products were alcoholic drink mixers such as mineral water, club soda, and ginger ale. Vintage Shasta Orange Soda billboard, partially covered (San Francisco, California, 2004) Shasta pioneered innovative marketing methods in the 1950s that became industry standards: canning soft drinks, introducing low-calorie (i.e., “diet”) soft drinks, and distributing cans and bottles directly to grocers via wholesale channels.
Shasta was a well-known brand of sodas and mixers in most of the western United States and sections of the Southwest by the 1960s. Shasta was sold to Consolidated Foods (later known as Sara Lee) in the late 1960s and renamed Shasta Beverages under the management of Luke Wienecke. It was purchased in 1985 by the National Beverage Corp., which also owns the identically advertised Faygo soft drink line.
National Beverage Corp
National Beverage is a company you’ve probably never heard of (FIZZ). The company is only valued $1.4 billion, making it a minor market bubble when compared to Coke and Pepsi. However, because to the success of several brands with ardent fans, the stock, which has the fantastic ticker symbol of FIZZ, is up 33 percent this year and near an all-time high.
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Shasta is owned by National Beverage and is most known for unusual varieties including Pineapple Orange, Grapefruit Zazz, and the orange creamsicle-inspired California Dreamin’. (The name Shasta is derived from Mt. Shasta in northern California.) In the 1980s, Shasta had a supercheesy but unforgettable commercial campaign. (It’s got to be Shasta!)
National Beverage also owns two more well-known brands: Faygo (which is popular in Michigan) and LaCroix sparkling water. National Beverage Corp. invigorates America with a diverse array of sparkling waters, juices, energy drinks (Power+ Brands), and, to a lesser extent, carbonated soft drinks. We think that our distinctive packaging, inventive product designs, and imaginative flavors, together with our business culture and philosophy, distinguish National Beverage as a stand-alone entity in the beverage market.
National Beverage Corp has evolved into a forward-thinking, healthy beverage firm. We are converting customers to a ‘Better for You’ thirst quencher that compassionately cares for their nutritional health through our business philosophy, product development, marketing, and manufacturing. We are dedicated to innovating for the fun, benefit, and satisfaction of our customers’ healthier lifestyles!
For more than 130 years, Shasta® has been regarded as a bottling industry pioneer and innovator. Shasta offers a variety of flavors and has garnered consumer devotion by providing value and convenience with flavors like Raspberry Crème, Tiki Punch, and California Dreamin’. Top 5 Shasta Product:
- Black Cherry
- Diet Black Cherry
- California Dreamin’ (orange creamsicle)
- Club Soda
Ingredients of Sasha Beverages
Shasta Beverages’ drinks are sweetened with high-fructose corn syrup. Sucralose and acesulfame potassium are non-nutritive sweeteners used in Shasta diet soft beverages. Some of their sugar-sweetened beverages, notably their cola, use a combination of high-fructose corn syrup and sucralose. Some of their sodas contain the following ingredients (in decreasing order of product percentage):
- Diet Cola: phosphoric acid, citric acid, potassium citrate, sucralose, potassium benzoate (a preservative), caffeine, acesulfame potassium, natural taste
- Root Beer: high-fructose corn syrup, caramel color, natural and artificial flavors, potassium benzoate (preservative), sucralose
- Tiki Punch:carbonated water, high-fructose corn syrup, citric acid, potassium benzoate, acacia gum, natural and artificial flavoring, glyceryl abietate, red 40
- Orange Soda: high-fructose corn syrup, citric acid, potassium benzoate (preservative), modified corn starch, glyceryl acetate, natural flavor, yellow 6, vitamin C (ascorbic acid), sucralose, calcium disodium EDTA, red 40
- Black Cherry:high-fructose corn syrup, citric acid, natural and artificial flavors, potassium benzoate (preservative), caramel color, red 40, sucralose, blue 1
- Creme Soda: High-fructose corn syrup, carbonated water, potassium benzoate, citric acid, caramel color, artificial taste, sucralose
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